Chunmin Lang

Dr. Chunmin Lang is an Associate Professor in LSU's Department of Textiles, Apparel Design and Merchandising. Her research examines sustainable consumption models in fashion including clothing renting, resale platforms, and circular economy strategies. Funded projects include Cotton Incorporated grants analyzing consumer adoption of eco-friendly textiles.

Recent publications investigate greenwashing in fashion marketing, luxury brand strategies on TikTok, and cultural factors influencing Chinese consumers' engagement with circular fashion. She teaches retail buying management and entrepreneurship courses.