Chung-Hun Lee

Chung-Hun Lee is an Associate Professor at the Department of Hospitality and Tourism Management, Sejong University, with over a decade of academic experience. He holds a Ph.D. and M.S. in Hospitality Management from Penn State University and a B.A. from Sejong University.

• Ph.D., Penn State University (2011)
• M.S., Penn State University (2007)
• B.A., Sejong University (2006)

His research focuses on tourist decision-making, service encounters, and experimental methods, with notable studies on customer complaint behavior, negative online communication, and personalization-privacy dynamics. Recent articles explore cultural influences on color perceptions, sustainable robotic collaboration, and crowding information effects.

Publications emphasize tourism psychology, digital hospitality, and behavioral interventions. Despite significant contributions, no scientific awards or student advisement details are listed in the provided data.