Chung-Ching Tai

Dr. Chung-Ching Tai is an Associate Professor of Risk and Decision Sciences within the Southampton Business School at the University of Southampton, specializing in the intersection of economic theory and psychological behavior in market contexts.

Education:

• PhD in Economics, National Chengchi University, Taiwan

Research Interests: Dr. Tai's work integrates Behavioural economics, Experimental economics, and Neuroeconomics with Agent-based computational economics to analyze decision-making under risk. His research examines how cognitive ability, risk attitudes, and personality traits influence market behavior, extending into Behavioural finance, Forecasting, and Artificial intelligence applications for economic prediction and policy design.

Publication Trends: Recent publications (2022-2023) focus on cryptocurrency market behavior through salience theory and prospect theory lenses, while earlier work (2018-2019) investigates prediction market mechanics, cognitive performance in markets, and experimental auction behavior. A consistent thread involves applying machine learning to enhance forecasting accuracy and understanding heterogeneous market participation.

Scientific Awards: No awards listed in available documentation.

Advising and Grants: Supervises five PhD candidates in Business Studies, with research funded through collaborations including the Kaohsiung City Government (Taiwan) for public policy development. Completed projects examine intertemporal financial decisions and online-to-offline business operations, demonstrating practical applications of behavioral economic models.

Research Groups: Active member of the Centre for Risk Research, Centre for Operational Research/Management Science/Information Systems (CORMSIS), and Centre for Behavioural Experimental Action and Research (C-BEAR).