About
Chun (Martin) Qiu is an Associate Professor in the Department of Marketing at the Lazaridis School of Business and Economics, Wilfrid Laurier University. His research focuses include retail management, shopper behavior, retail analytics, and machine learning applications in marketing.
- Retail Management: Retailer strategies, shopper experience, and analytics
- Marketing Analytics: Big data marketing, algorithm-based targeting, and sales forecasting
- Quantitative Methods: Machine learning integration with conventional quantitative techniques
Contact: cqiu@wlu.ca | Office: LH4004
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