Chun Hei Cheng

Chun Hei Cheng is a Lecturer and Teaching Fellow at The Hong Kong Polytechnic University, specializing in design innovation, communication design, and storytelling. With cross-cultural experience from the US, UK, and Asia, he bridges user-centered design with branding and media strategy.

• Education: MA Animation (Royal College of Art), BA Graphic Design (Central Saint Martins)

His work focuses on translating complex concepts into actionable design strategies through storytelling and digital media. He has collaborated with global companies like Tencent, vivo, and IDEO, emphasizing inclusive design and innovation capability building.

Scientific awards highlight his creative achievements in advertising, film, and graphic design, including recognition at Cannes 2006 and multiple national/regional accolades.

• Professional Experience: Founder of Halo Design Limited, Mentor at Orbit Startups, and senior roles at IDEO, Tencent, and vivo