Chuan Yu

Chuan Yu is an Assistant Professor of Economics at the University of North Carolina at Chapel Hill. His research focuses on industrial organization and the digital economy, with particular emphasis on platform economics and market dynamics.

• Ph.D. in Economics from Stanford University (2024)
• Postdoctoral Fellow at Harvard Business School (2024–2025)

Research Interests: Industrial Organization and the digital economy, including sponsored product advertising, vertical integration, and occupational licensing effects.

Recent Research Trends: Analyzes welfare impacts of platform advertising, labor market responses to licensing policies, bargaining mechanisms, and misinformation diffusion. Employs empirical methods using Amazon data, teacher licensing datasets, and social media studies.

• Scientific Awards: Econ Job Market Best Paper by European Economic Association and UniCredit Foundation

Contact: chuanyu@unc.edu. Research and CV available online.