Christopher Roth

Prof. Christopher Roth, Ph.D. is a Senior Research Fellow and Professor of Economics & Management at the University of Cologne. His research spans psychology and economics, political economy, and macroeconomic expectations. He leads the ERC-funded project VIRAL, which investigates the virality of economic narratives and their persuasive mechanisms.

• Co-Editor, Journal of the European Economic Association
• Research Group: Experimental Economics Group

Research Interests focus on:

• Economic behavior through subjective beliefs and narratives
• Information frictions in macroeconomic contexts
• Political engagement and social identity formation
• Methodological innovations in experimental and survey designs

Recent Publications include studies on home price expectations, psychotherapy demand, and news consumption. His work appears in top journals like the Quarterly Journal of Economics and American Economic Review.

Scientific Awards:

• ERC Starting Grant (Project VIRAL, Grant 101160770)