Christopher Korntner-Kanitz

Christopher Korntner-Kanitz is a Professor at FH Steyr University of Applied Sciences, focusing on Global Sales and Marketing with expertise in B2B Marketing digitization. His research explores internationalization strategies, branding, and the impact of digital technologies on organizational functions.

Research Interests: His work emphasizes digitization's role in B2B operations, global marketing strategies, and employer branding. Key areas include customer focus optimization, pharma marketing, and the interplay between sales and marketing departments in technical industries.

• Received Best Paper Awards in 2023 and 2024
• Active in academic networks including Academy of Marketing Science, European Advertising Academy, and American Marketing Association

Advising and Grants: Supervised 5 academic works, focusing on organizational identification and digital marketing strategies. Collaborations span global institutions, particularly in Europe and North America.