Christopher Alan Dodd

Christopher Alan Dodd is an Associate Professor at Heriot-Watt University's School of Social Sciences and Edinburgh Business School. His research focuses on transformative consumption, communicative consumption, and age-related consumer behavior, often employing a social psychological lens. He has published widely in marketing and consumer studies, addressing topics like ethical corporate identity, digital platforms in consumer empowerment, and food marketing's impact on children.

Research Interests:

• Exploring dysfunctional consumption to inform positive marketing practices
• Consumer meaning-making in marketing interactions
• Developmental and lifestyle influences on consumer behavior

Awards:

• Associate Fellow of the British Psychological Society (2005)
• Chartered Psychologist (2005)
• Best Paper Awards (2008, 2012)

Advising & Activities:

He supervises PhD candidates and has served as an internal examiner for doctoral and DBA programs. His peer-review and editorial work includes roles with 'Young Consumers' journal. Activities span conference participation, editorial contributions, and academic governance roles.