Christine Page

Christine Page is an Associate Professor of Marketing in the Department of Management & Business at Skidmore College. She holds a Ph.D. and M.S. in Marketing from the University of Colorado at Boulder, along with a B.S. in Finance. Her research focuses on consumer behavior, marketing strategies, and the intersection of arts management with consumer psychology. She teaches courses including MB 214 Foundations of Marketing, MB 313 Consumer Behavior, and MB 337 Advertising and Promotion.

Professor Page’s research explores topics such as classical performing arts patronage, affective influences on consumer judgments, and digital marketing dynamics. Her work has been published in journals like the American Journal of Arts Management, Journal of Consumer Research, and Journal of Consumer Psychology. Notably, her 2001 paper on child consumption patterns received a High Commendation Award.

Her teaching emphasizes practical applications of marketing principles, blending theoretical insights with real-world consumer behavior analysis. Professional interests extend to understanding how cultural and socioeconomic factors shape consumer decision-making processes.