Christian Rovira

Christian Rovira serves as Lecturer and Communication and Marketing Manager at Pompeu Fabra University's School of International Business (ESCI-UPF), teaching in both graduate and undergraduate programs.

Education:

• Bachelor’s degree in International Trade, ESCI-UPF
• Diploma in Business Sciences, Pompeu Fabra University

As one of ESCI-UPF's first International Trade graduates (1994–1999), Rovira specialized in publishing industry procurement with China expertise. After industrial purchasing management roles, he transitioned to communication/creativity fields at institutions including IQS, now leading ESCI-UPF's communication strategy.

Research and Teaching Focus: His work integrates human-centered design with cross-cultural communication, emphasizing storytelling techniques for leadership influence and digital strategy development. Courses explore persuasive presentation methods and e-commerce innovation through empathy-driven frameworks.

Teaching:

• Communicating for Influence and Impact in an International Context (Master in International Management): Required 2-ECTS course developing leadership communication through empathy, storytelling, and behavioral change techniques
• Creativity and e-Commerce (Bachelor’s Degree in International Business and Marketing): 4-ECTS elective (Catalan/Spanish) covering digital strategy design, lead generation campaigns, and buyer persona development