Christian Rojas

Christian Rojas is a Professor in the Department of Resource Economics at the University of Massachusetts Amherst. His research spans agricultural economics, industrial organization, and consumer behavior, with a focus on food policy, nutritional economics, and empirical industrial dynamics.

Recent work includes analyzing regulatory impacts on food reformulation, dietary health trends using scanner data, and climate change effects on nutrient demand. His publications address topics like sodium and sugar reduction, beverage advertising bans, and market power in the hospitality industry.

His research emphasizes empirical methodologies applied to real-world data, offering insights into consumer responses to policy interventions and corporate compliance strategies. Key contributions include studies on shrinkflation, digital divide mitigation, and longitudinal assessments of diet quality.