Christian Horn

Dr. Christian Horn is a Lecturer at the University of Bamberg's Faculty of Social Sciences, Economics, and Business Administration, within the Chair of Sales & Marketing. He holds a Diplom-Kauffmann (Dipl.-Kfm.) in Business Administration and a Bachelor of Arts in Sociology, with studies at universities in Bayreuth, Bamberg, and Budapest. His research focuses on Innovation Management, Virtual Markets, Crowdsourcing, and the interplay between economic and sociological issues. He has conducted empirical studies on prediction markets' impact on brand perception and forecasting accuracy, published in journals like Marketing Intelligence & Planning and Management Research Review.

Dr. Horn has taught Marketing courses at the VWA Nuremberg and delivered guest lectures at Sookmyung University (Seoul) and EPHEC (Belgium). His work emphasizes strategic marketing planning, digital marketing trends, and energy markets. Since 2015, he has been affiliated with DATEV e.G. in Nuremberg. His research contributions bridge theoretical frameworks with practical applications in innovation management and brand strategy.