Chong Oh

Chong Oh serves as a Lecturer and holds dual leadership roles at the University of Utah's Eccles School of Business as Academic Director of the Master of Science in Information Systems (MSIS) program and Director of the Undergraduate Information Systems Program within the Department of Operations and Information Systems. He plays a pivotal role in curriculum development, ensuring quality classroom experiences and student success outcomes including job placement and enriched learning through competitions and study abroad programs.

Education:

• Ph.D. in Information Systems, University of Utah (2013)
• MS in Information Systems, Brigham Young University (2000)
• BS in Business Management, Brigham Young University (2000)

Professor Oh's research focuses on the intersection of social media characteristics and economic outcomes, particularly examining how social media engagement influences stock price movements and movie revenue. His work bridges theoretical frameworks with practical business applications, contributing significantly to our understanding of digital consumer behavior in financial and entertainment markets. His research methodology typically combines large-scale data analytics with social network analysis to uncover patterns in consumer engagement.

His publication record demonstrates consistent contributions to top-tier information systems journals, with a particular emphasis on social media analytics applications in business contexts. His work spans entertainment industry analytics (movie box office prediction), financial markets (stock price movement forecasting), and advertising effectiveness (Super Bowl campaign analysis), showing the versatility of social media data in predicting economic outcomes across diverse sectors.

Scientific Recognition:

• Recommended for Best Paper Award at ICIS 2011 for research on stock microblog sentiment prediction

As an educator, Professor Oh teaches dynamic web development, emerging web technology, database fundamentals, and introduction to information systems courses. His teaching portfolio reflects the evolving nature of information systems education, emphasizing both foundational technical skills and emerging digital trends. He appears to be deeply involved in program leadership and student mentorship, overseeing the growth of both graduate and undergraduate information systems programs at the Eccles School.