Chirag Patel

Dr. Chirag Patel is an Associate Professor of Marketing at Grenoble Ecole de Management, France. He holds a PhD in Marketing from the Open University, Milton Keynes, UK. His research focuses on radical innovation, organizational learning, and opportunistic behavior. He has contributed to prominent journals like Industrial Marketing Management and European Management Review. His work explores themes such as crowdsourcing strategies, technology sourcing in e-retailing, and branding's role in innovation adoption.

Education:

• PhD in Marketing, Open University, UK

Research Interests: Patel investigates how firms leverage innovation processes, manage crowdsourcing challenges, and integrate technology with branding. His recent studies address cognitive and affective factors in social commerce, transaction costs in crowdsourcing, and the dynamics of open innovation in IT services. His work bridges theoretical frameworks (e.g., motivation-opportunity-ability) with practical business outcomes.

Publication Trends: His articles emphasize innovation adoption mechanisms, technology sourcing strategies across industry life cycles, and the interplay between brand equity and radical innovation. He explores both B2C (e-retailing) and B2B contexts, often analyzing how firms balance internal vs. external technological resources.

Grants & Awards: No specific grants or awards mentioned in available texts.

Labs/Teams: No dedicated labs or teams explicitly detailed in provided information.