Chiara Mauri

Chiara Mauri is a Full Professor at Università Carlo Cattaneo - LIUC, with adjunct roles at Bocconi University and Université Savoie Mont Blanc. She specializes in Management Science with a focus on Tourism and Place Branding, Brand Management, Customer Experience Management, and Retailing. Her professional roles include board memberships at Esprinet SpA, Colorificio San Marco SpA, and Centro Servizi Courmayeur SRL, alongside leadership in the Società Italiana di Marketing.

Research interests span sustainability in retail, consumer behavior, tourism destination management, and marketing leadership. Key themes in her work include aligning corporate strategy with global challenges like sustainability, leveraging technology in retail innovation, and understanding psychological aspects of consumer experiences. Recent articles address indices for retail sustainability, CEO purpose-driven marketing, and pandemic-era mental health impacts.

Her academic contributions blend empirical studies with policy recommendations, often analyzing how brands and destinations can enhance customer engagement through strategic initiatives. She frequently collaborates on projects linking theory to practical applications in small businesses and tourism sectors.