Chengwei Liu

Chengwei Liu is an Associate Professor of Strategy and Behavioural Science at Imperial College Business School (United Kingdom), tenured since 2024. Previously, he held academic roles at institutions including the European School of Management and Technology (Berlin), University of Warwick, and the University of Oxford. His research bridges behavioral economics, strategic management, and organizational theory, focusing on luck attribution, decision-making biases, diversity dynamics, and performance persistence.

Trained as an economist at National Taiwan University (BA, 2001) and Cambridge (PhD, 2011), Liu’s work has appeared in top journals like Academy of Management Review, Organization Science, and Management Science. He is Chair of the Theoretical Organizational Models (TOM) Society and Senior Editor at Organization Science. Recognitions include Thinkers50’s 'Leading Management Thinker' and Poets&Quants' 'Top 40 under 40' listing.

His research emphasizes contrarian strategies, exploring how misperceptions of luck and cognitive biases shape organizational outcomes. Key themes include the role of randomness in decision-making, diversity engineering through stochastic methods, and overcoming systemic adversities. Recent work examines reproducibility in management science and non-monotonic performance associations.

• Editorial Roles: Senior Editor, Organization Science
• Professional Affiliations: Chair, TOM Society
• Awards: EGOS Best Book finalist, Thinkers50 recognition