Chen Pingping

Chen Pingping is an Assistant Professor at the School of Management, Shandong University, focusing on platform operations management, supply chain dynamics, and the intersection of business operations with marketing strategies. Her work addresses complex decision-making in digital and traditional retail ecosystems.

• Doctor of Management (2021) and Bachelor of Management (2016) from Tianjin University and Dalian Maritime University respectively
• Principal Investigator for National Natural Science Foundation of China Young Scientists Fund Project

Research interests include:

• Platform operations management
• Integration of business operations and marketing
• Supply chain optimization under uncertainty
• Digital transformation of enterprise logistics

Recent publications analyze pricing mechanisms (Omega), shipping supply chain innovations (Transportation Research Part E), online-offline channel synergies (European Journal of Operational Research), and asymmetric information impacts (IEEE Transactions on Fuzzy Systems). Key themes involve retail competition, gift card economics, and service upgrades in maritime logistics.

Notable scientific contributions:

• NSFC-funded research on e-commerce channel strategies under customer perceived value
• Game theory models for vertically-related markets
• Fuzzy system applications in promotion decision-making

Teaching portfolio includes Supply Chain Finance, Supply Chain Resource Planning, and Management Decision Analysis. Collaborations span multiple institutions through Shandong University's international partnerships.