Cheah Swee Ting

Dr. Cheah Swee Ting serves as a Lecturer in Hospitality, Tourism & Culinary Arts at University of Wollongong Malaysia, bringing expertise in tourism behavior research and industry-aligned teaching practices. Her academic foundation includes a PhD in Tourism and Hospitality Management from Universiti Utara Malaysia.

Educational background:

• PhD in Tourism and Hospitality Management, Universiti Utara Malaysia (2017)
• Bachelor of Tourism Management (First Class Honours), Universiti Utara Malaysia (2010)

Dr. Cheah's research examines tourist behavior through multiple lenses including risk perception, lifestyle segmentation, and destination choice among young Malaysians. Her work spans nature-based tourism, medical tourism, and emerging areas like virtual travel adoption, consistently bridging theoretical frameworks with practical industry applications through active Continuing Tourism Related Education engagements.

Her publication trajectory reveals sustained focus on Malaysian youth tourism behavior since 2012, evolving from domestic travel patterns to outbound tourism intentions and contemporary virtual travel studies. This progression demonstrates adaptability to emerging industry challenges while maintaining core expertise in youth tourism markets.

Dr. Cheah contributes to impactful research initiatives:

• Co-researcher on FRGS coastal ecotourism project (RM73,594, 2021-2023) developing frameworks for fishing community sustainability
• Co-researcher on Bukit Tengah tourism assessment (RM80,000, 2022-2024) using weighted score methodology to support B40 communities