Charles McKay

Prof. Dr. Charles McKay is a faculty member at the Department of Industrial Engineering within the Faculty of Engineering and Natural Sciences at Westphalian University of Applied Sciences. He serves as a director and academic leader at the newly founded Institute for Mobility and Transport (MoVe), focusing on automotive marketing and transport economics. His work bridges business administration and technical disciplines, particularly in the automotive sector.

• Teaching Areas: Business Administration, Automotive Marketing, Strategic Orientation of Automotive Sales
• Research Focus: Automotive marketing, sustainable transport concepts, alternative fuels, and traffic flow management
• Institute Leadership: Co-founder of MoVe, collaborating with Prof. Dr. Guido Mihatsch (Engineering) and Prof. Dr. Stephan Keuchel (Economics)