Charles Graham

Dr. Charles Graham is a Visiting Professor of Marketing at London South Bank University Business School and the Ehrenberg-Bass Institute at the University of South Australia. He holds a PhD in Marketing from LSBU, an MA in Strategic Marketing Management from Kingston University, and an MA in English Literature from the University of Cambridge. His research focuses on behavioral drivers of consumer brand growth, high street vitality, and B2B supply chain dynamics. Collaborating with global brands through the Ehrenberg-Bass Institute, he works with leading academics like Byron Sharp and Magda Nenycz-Thiel.

Teaching includes marketing strategy and advertising at undergraduate/postgraduate levels, plus supervision of Masters and PhD students. He also delivers industry workshops via LSBU's Help to Grow program and Ehrenberg Bass's 'Laws of Growth' initiatives. Prior academic roles, he managed consumer brands and hospitality ventures in the UK and Middle East at board level.