Charles Ebert

Charles Ebert, PhD is an Assistant Professor in the Marketing and Supply Chain Management Department at the University of Wisconsin-Eau Claire’s College of Business. His research focuses on consumer behavior, marketing philosophy, and organizational purpose, particularly how these elements drive creative marketing strategies and innovation processes. He holds a PhD and teaches courses related to marketing research and business ethics.

His work explores the intersection of customer-centric perspectives and organizational objectives, emphasizing how purpose-driven frameworks enhance innovation and creative output. Key themes include the role of perspective-taking in marketing performance and the practical implications of business purpose on strategic decision-making.