Cecilia Erixon

Cecilia Erixon is a Senior Lecturer at Mälardalen University, affiliated with the School of Business Society and Engineering and the Division of Marketing and Strategy. Her work focuses on industrial marketing linked to digitalisation, sustainability, and research methodologies, with a particular emphasis on both multinational corporations and small-to-medium enterprises (SMEs). She actively contributes to collaborative initiatives such as the Tillväxtmotorn platform, supporting SME growth, and the Sörmlandskontraket program, which advances digital business development in economics education.

Her research interests span industrial marketing strategies, digital transformation in business contexts, and sustainable practices within organizational frameworks. While her academic contributions are robust, no specific publications are listed here. Cecilia holds no publicly mentioned scientific awards in the provided text. She is engaged in ongoing research projects addressing SME challenges and digital innovation.