Catherine Prentice

Dr. Catherine Prentice is an Associate Professor of Marketing and Director of Research at Griffith University, Australia, and holds a Visiting Professor title in the field of Justice, Security, and Sustainability. She also serves as a director of the Asia Pacific Association for Gambling Studies. With a background spanning academia and corporate roles, her research focuses on artificial intelligence, emotional intelligence, service innovation, and consumer behavior, particularly in tourism and hospitality sectors.

Education qualifications include a PhD, MBA, and BA. She actively contributes to academic leadership through editorial roles at journals like the Journal of Global Scholars of Marketing Science and International Journal of Hospitality Management. Professional memberships include the Academy of Marketing Science and American Marketing Association.

Her research interests span AI applications in services, emotional intelligence's role in customer interactions, and gambling studies. Over 50 peer-reviewed articles highlight her expertise in consumer psychology, service quality, and brand engagement. She has also authored a book on emotional intelligence in marketing and co-authored chapters on emotional labor in service industries.

Dr. Prentice's work addresses cross-disciplinary themes such as tourism well-being, casino marketing, and service-profit chains. Her studies often employ advanced methodologies like fuzzy-set qualitative comparative analysis and systematic reviews, contributing to both theoretical and practical advancements in marketing science.

Committee roles include leadership in regional and international associations, reflecting her commitment to advancing academic and industry collaborations. Her research consistently targets high-impact outlets, with many publications in SSCI-indexed journals.