Carrie Riby

Carrie Riby is a Visiting Assistant Professor in the Advertising Department at Syracuse University's S.I. Newhouse School of Public Communications. With over 30 years of experience in strategic advertising, she specializes in communication integration, media strategy, and audience research. Riby also serves as Marketing Director for Black Button Distilling.

Her research interests focus on strategic planning, media strategy, social media, and educational mentoring. She emphasizes curiosity-driven approaches in evolving communication landscapes.

Riby holds a bachelor's degree in advertising communications from Simmons College and studied advertising through Syracuse University's Newhouse London Programme. She has received industry recognition including 'Media Strategist of the Year' and has served on boards for AXYS, Pegasus Early Music, and the American Marketing Association.