Carol Pluzinski

Carol Pluzinski is an Adjunct Associate Professor of Marketing at the Leonard N. Stern School of Business, New York University, where she has been teaching since 2014. She previously served as an Assistant Professor at NYU Stern and as a Visiting Assistant Professor at the Yale School of Management. Her academic work bridges cognitive psychology and marketing, focusing on how subconscious processes influence consumer decisions.

Her research interests include:

• Implicit memory in consumer choice
• Perceptual fluency and brand evaluations
• The influence of opinion polls on knowledge, memory, attitudes, and choice
• Measurement issues in marketing research

Her research explores judgment processes in which consumers are unaware of how information influences their decisions, particularly in branding and political contexts. She has also contributed to executive education through courses such as Customer Insights for Decision Making and Introduction to Marketing Research.

She has consulted for clients in management consulting, educational non-profits, and digital health ventures, applying her expertise in research and branding strategy.

• Ph.D. in Marketing, University of Michigan
• A.B. in Psychology (with High Distinction), University of Michigan

There are no listed scientific awards or publications in the provided text. She advises no named students, and there is no mention of grants or research labs. Her adjunct status suggests a part-time academic engagement alongside professional consulting activities.