About
Carmen Abril Barrie is a Professor in the Department of Marketing at the Faculty of Economics and Business Administration, Complutense University of Madrid. Her research focuses on consumer ecosystems and brand innovation.
- University: Complutense University of Madrid
- School: Faculty of Economics and Business Administration
- Department: Marketing
She earned a PhD in 2009 with a thesis analyzing private label brand innovation and its impact on consumer product acceptance in Spain, supervised by Dr. José Antonio Puelles Pérez and Dr. María Puelles Gallo. Her work aligns with the ECOIN Smart consumer ecosystems research group.
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