Carlos Flavián

Carlos Flavián is a Professor of Marketing at the University of Zaragoza's College of Economic and Business Sciences and a researcher at I3A. He is recognized as the most cited researcher at the University of Zaragoza and appears in Stanford University's Top 2% International Impact Researchers List for two consecutive years, focusing on user interaction with Industry 4.0 technologies including artificial intelligence, virtual reality, and augmented reality.

• Key Research Themes: User perceptions/behavior with AI, immersive technologies (VR/AR), usability, and digital risk analysis
• Translational Work: Chair of Commercial Innovation, AsMarTech association for Industry 4.0 literacy
• Technical Contributions: Established Spain's first Usability Laboratory at Walqa in 2006, developed foundational research on eye-tracking and web usability

His 2006 work on web usability became a 'classic in literature' with over 10,000 citations. He has coordinated 10 special issues in leading journals focused on user experience with emerging technologies.

Scientific Recognition

• Clarivate Highly Cited Researcher (2023-2024)
• 16+ Highly Cited Works
• International Reference in Industry 4.0 User Interaction Research

Flavián emphasizes the importance of critical judgment in AI adoption, advocating for education over restriction, and believes immersive technologies are already mature while metaverse 4.0 will require decades to develop fully.