Carlo Fei

Carlo Fei serves as Professor of Practice of Luxury and Fashion Management at LUISS Guido Carli University's Department of Business and Management and LUISS Business School. Concurrently, he holds leadership positions as Senior Partner and Head of Brand Practice at ICM Advisors and Managing Partner at TCSG TreCentoSessantaGradi, where he advises global luxury and fashion brands across Italy, France, and Switzerland on brand strategy and customer experience innovation.

Academically, Fei holds a Master's degree in Economics with specialization in Experiential Marketing. His professional journey commenced in consumer goods marketing at Quaker Oats and Ferruzzi Group, progressed to Disney Group as Division Director of Buena Vista Italy, and evolved into international consulting since 1995 through executive roles at ICM Advisors and Firmenich.

Fei's research concentrates on the intersection of brand strategy, experiential marketing, and luxury retail innovation. He has designed groundbreaking global studies including the first comprehensive analysis of customer experience across 268 luxury flagship stores in Europe and New York City, and European automotive brand value consistency research covering premium marques like Mercedes and Porsche. His methodology emphasizes translating academic frameworks into actionable brand experiences for clients including Gucci, Louis Vuitton, and Dior.

Though his 2009 publication on luxury brand experience management remains a key academic contribution, Fei's primary scholarly impact manifests through high-impact industry research projects. These initiatives, often conducted through his consulting firms, address critical challenges in luxury retail transformation and brand heritage utilization, with findings regularly featured in international business media.

Students benefit from Fei's practitioner-scholar approach through direct exposure to live consulting projects. His industry networks provide unparalleled access to luxury sector challenges, with recent work encompassing innovative retail concepts for department stores and brand revitalization strategies leveraging heritage assets. While formal grant disclosures are limited, his operational model integrates academic inquiry with commercial consulting engagements through ICM Advisors and TCSG.

Fei's teaching and research extend through his leadership at ICM Advisors and TCSG TreCentoSessantaGradi, where multidisciplinary teams execute strategic projects across the luxury value chain. This structure creates a dynamic 'living lab' environment where academic theory meets luxury industry practice, particularly in brand experience design and retail innovation for clients spanning fashion, automotive, and hospitality sectors.