Carla Ferraro

Carla Ferraro is a Professor of Marketing at Swinburne University of Technology, serving as Academic Director of Student Experience and Strategic Advisor to the CXI Research Group. She holds a PhD in Marketing from Monash University and has extensive expertise in services marketing, consumer behavior, customer experience design, and AI-driven advertising. Her research bridges academic rigor with practical industry applications, addressing topics like DEI, virtual influencers, and GenAI ethics. Awards include the Emerald/EFMD Outstanding Doctoral Research Award and multiple Best Paper recognitions. She actively supervises doctoral students exploring topics like AI in customer experience and alternative proteins.

• Education: PhD (Marketing), Monash University; Honours in Marketing, Monash University; Dual Bachelor's in Business (Marketing) and Arts (Psychology), Monash University.
• Research Focus: AI in advertising, DEI strategies, immersive technologies, and sustainable consumption. Her work emphasizes ethical innovation and societal impact.
• Awards: Highlights include the 2020 Best Paper Award for microfailure research, Dean's Research Impact Award (2016), and Mollie Holman Medal (2014).
• Teaching & Supervision: Develops courses on customer experience and supervises PhD projects on placemaking, AI frameworks, and alternative protein adoption.
• Labs/Teams: Leads the CXI Research Group, advancing customer experience insights through interdisciplinary collaboration.