About
Carl Mela serves as a Research Fellow in the Department of Marketing Management at Rotterdam School of Management.
His research spans key domains including:
- Marketing
- Consumer Behavior
- Economics
- Finance
- Sales Management
- Profit Analysis
Recent work published in Marketing Science (2023) examines compliance promotion design and targeting, demonstrating his expertise in optimizing marketing strategies through consumer behavior analysis and economic principles. His research consistently addresses profitability drivers within sales frameworks.
No scientific awards or student advisement activities are documented in available records.
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