Canan Corus

Canan Corus is an Associate Professor at the Lubin School of Business, Pace University, specializing in Marketing. She joined Lubin in 2012 and focuses on consumer health, vulnerable populations, and transformative research.

• Education: PhD in Marketing, Virginia Tech (Pamplin College of Business)

Research Interests include transformative consumer research, macromarketing, and health communication. She explores how consumers navigate poverty, gender, and social systems through participatory methodologies.

Recent Publications address topics like gendered consumer responsibilization, service systems in refugee integration, and psychological contracts in sharing economies. Her work emphasizes interdisciplinary collaboration and societal impact.

• Scientific Awards:
  • Lubin School Teaching Award (2016)
  • Lubin School Research Award (2013)

Dr. Corus actively contributes to academic conferences (ACR, TCR, SCP) and serves as a reviewer for journals like Journal of Advertising and Journal of Marketing Management. She led a 2016 roundtable on poverty-related research at TCR, resulting in a journal publication.