Cameron Hassall

Dr. Cameron Hassall is an Assistant Professor in the Department of Psychology at MacEwan University. His research focuses on cognitive neuroscience, particularly the neural mechanisms underlying decision-making, reward processing, and perceptual reasoning. Utilizing advanced EEG techniques, he investigates how the brain processes feedback, temporal information, and uncertainty in both typical and atypical populations (e.g., autism spectrum disorder, dyslexia).

Key research areas include the neurophysiological underpinnings of reward systems, the interplay between analytical and intuitive thinking styles, and the role of prediction errors in cognitive adaptation. His work also explores technological applications, such as low-cost EEG systems for portable research and human-robot interaction dynamics.

Recent studies highlight his exploration of temporal scaling in neural signals, the impact of novelty and uncertainty on cognitive processes, and the neural correlates of exploration vs. exploitation in decision-making contexts.