Bui Chi Trung

Assoc.Prof.Dr. Bui Chi Trung serves as Deputy Director at the Institute of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University (VNU). With a PhD in Journalism from VNU (2012), he has established himself as a leading scholar in Vietnamese media studies with particular expertise in television economics and digital media transformation.

His educational background includes:

• Bachelor of Television Journalism, Academy of Journalism and Communication (2000)
• Master of Journalism, Lomonosov Russian State University (2004)
• PhD in Journalism, University of Social Sciences and Humanities, VNU (2012)

Prof. Trung's research focuses on the evolving landscape of Vietnamese media, with special attention to television economics, media culture in integration periods, and the digital transformation of journalism. His work bridges theoretical frameworks with practical applications in the Vietnamese context, examining how traditional media adapts to digital challenges while maintaining cultural relevance. His publications reveal a consistent trajectory from traditional television studies toward contemporary digital media issues, reflecting Vietnam's media evolution over the past decade.

His scholarly output demonstrates significant contributions to understanding media economics, particularly in developing economies, with numerous publications analyzing Vietnamese television systems, print economics, and emerging digital media business models. His research often examines the intersection of media, culture, and economic development in Vietnam's rapidly changing media environment.

As Deputy Director of the Institute of Journalism and Communication, he leads research initiatives including the state-level project on media culture during integration periods and serves as project leader for research assessing communication impact in Northwest Vietnam. His work connects academic research with practical media development in Vietnam's unique socio-political context.