Buddhi Pathak

Dr. Buddhi Pathak is a Senior Lecturer in Digital Innovation Management at Bristol Business School, University of the West of England (UWE). He holds a PhD and MSc from Henley Business School (University of Reading) and a BABM from the University of Wales. Prior to UWE, he taught at the University of Reading and University of Northampton, covering modules in Strategy, Innovation, International Business, and Informatics across undergraduate, postgraduate, and doctoral levels.

His research explores digital technology's role in organizational and societal value creation through service-dominant logic, transaction cost economics, and innovation ecosystems. Key focus areas include:

• Digital business transformation and emerging technologies (AI, blockchain)
• Value co-creation/codestruction in B2B contexts
• Cross-cultural technology acceptance
• Policy implications of digital innovation

He is currently part of the GLOBE 2020 research project.

Publication analysis (2020-2025) reveals consistent themes: ethical AI governance, autonomous vehicle adoption barriers, blockchain applications in education, and value dynamics in digital ecosystems. Methodologies range from conceptual frameworks to systematic literature reviews, emphasizing practical implications for businesses and policymakers.

Dr. Pathak supervises doctoral candidates and holds office hours Thursdays (09:00-16:00) and Fridays (09:00-13:00). Contact: +4411732 81466 or Buddhi.Pathak@uwe.ac.uk.