Bryan Bollinger

Bryan Bollinger is a Professor of Marketing at Dartmouth College Tuck School of Business. Previously, he served as Associate/Professor at NYU Stern School of Business from 2019-2025. His research focuses on the causal effects of policy decisions in sustainability domains, including energy, environment, and health, with grants from DOE, NSF, and EPA. He has authored influential studies on solar adoption, dynamic pricing, and behavioral marketing.

• PhD in Marketing, Stanford University (2011)
• BA/BE in Engineering, Dartmouth College (2003)
• MA in Economics, Stanford University (2010)

Research interests include technology adoption, energy policy, peer effects, and empirical methods. His work has appeared in Marketing Science, Management Science, and Nature. He currently edits leading journals like Journal of Marketing and Quantitative Marketing and Economics.

Recent articles explore solar subsidy valuations, soda tax impacts, and behavioral strategies for sustainable products. Awards include the AMA-EBSCO Responsible Research Award. Supervised over 20 PhD/postdoc students in marketing and economics. Active in editorial boards and policy advisory roles.

Labs/Teams: Collaborates with interdisciplinary groups on energy policy and behavioral science initiatives. Leads research on solar diffusion, climate change consumer behavior, and sustainable marketing strategies.