Bryan A. Lukas

Professor Bryan A. Lukas holds a Chair in Marketing at the University of Manchester's Alliance Manchester Business School (AMBS) and serves as Academic Director of Executive Education since 2020. He is also an Honorary Fellow at the University of Melbourne. His editorial leadership spans the Journal of the Academy of Marketing Science (current), Journal of Marketing (2012-2018), Journal of International Business Studies (2004-2007), and Journal of Business Research (2005-2022).

Lukas's research centers on marketing management and strategy, with deep expertise in service-dominant logic, brand management, and product innovation. His work examines how organizational culture shapes product decisions, the strategic impact of social media on new product launches, and service-dominant orientation in retail contexts. Published in premier outlets like Journal of Marketing and Journal of Retailing, his research bridges theoretical frameworks with practical applications in strategic marketing planning and competitor analysis.

His publication trajectory reveals consistent focus on marketing accountability, online brand communities, and service-dominant logic, demonstrating evolving applications from organizational behavior to digital marketing strategy. Recent works emphasize methodological rigor in statistical techniques while maintaining strong practical relevance for marketing executives.

Lukas has received the Journal of Service Research Best Services Article Award (2012) and multiple Best Conference Paper awards from the American Marketing Association and Australian and New Zealand Marketing Association.

As an educator, he teaches in the full-time MBA program and has trained over 1,500 executives in marketing strategy, brand management, and market research. He has supervised two students and actively accepts new PhD candidates, while also providing expert testimony in legal proceedings and trademark applications.