Bruno Busacca

Bruno Busacca is a Full Professor in the Department of Marketing at Bocconi University's School of Management. He previously served as Dean for Development and Alumni Engagement (2016-2022) and Dean of SDA Bocconi School of Management (2012-2016), with extensive leadership roles including Director of the Marketing Department (1998-2003) and Director of Executive Education Custom Programs (2004-2008).

His academic credentials include:

• Laurea cum laude in Business Administration from Università Bocconi
• International Teachers Programme at HEC Paris
• Research Associate at UC Berkeley School of Business Administration

Busacca's research centers on customer-centric strategies, with deep expertise in consumer behaviour, strategic brand management, and value-driven pricing. His work bridges theoretical rigor with practical applications, examining how digital transformation reshapes customer relationships and loyalty dynamics across industries. He emphasizes measurable business outcomes through customer value optimization and relationship management.

His 2024-2025 publications reveal intensified focus on digital customer engagement in automotive and service sectors, with recurring themes of loyalty-as-strategy, AI-driven value personalization, and omnichannel customer experience design. Works consistently integrate quantitative methodologies with managerial implications for pricing, retention, and brand equity.

Key honors include:

• Bocconi University Teaching Award (Graduate School, 2021)
• Excellence in Research Award (2013)
• Four Excellence in Teaching Awards (2005, 2009, 2010)
• SDA Bocconi Best Teacher of the Year (2006)

Busacca leads major industry-academia partnerships with multinational corporations and directed the EU-funded New Opera rail network project. He serves on editorial boards of Micro&Macro Marketing and Economia & Management, while contributing to academic networks including the Italian Marketing Society and First International Network on Trust (FINT).

His leadership extends to scientific committees for the Festival of Management and academic journals, driving discourse on customer-centric innovation and strategic marketing evolution in digital economies.