About
Bruce I. Newman is a Professor and Wicklander Fellow in Business Ethics at the Department of Marketing, Driehaus College of Business, DePaul University. With a career spanning over three decades at DePaul since 1987, he is globally recognized as a pioneer in political marketing and consumer psychology. His interdisciplinary expertise bridges marketing, political science, and statistical analysis.
- PhD, Marketing, University of Illinois at Urbana-Champaign
- MBA, Marketing, University of Illinois at Urbana-Champaign
- BS, Business Administration, University of Illinois at Urbana-Champaign
Newman’s research focuses on political marketing, consumer psychology, and strategic communication, with over 15 books and numerous articles. He advises major political figures, including U.S. President Bill Clinton’s senior aides and Polish President Lech Walesa. His work explores modern electoral strategies, exemplified by his analysis of Donald Trump’s 2016 campaign in The Marketing Revolution in Politics.
A founding editor-in-chief of the Journal of Political Marketing, Newman is a sought-after commentator in global media outlets like The Christian Science Monitor and BBC. He has delivered 30+ keynote lectures across 15 countries and belongs to honor societies Phi Kappa Phi, Beta Gamma Sigma, and Sigma Iota Epsilon.
- Ehrenring (1993) from Austrian Advertising Research Association
- Wicklander Fellowship in Business Ethics
- Inclusion in Strathmore's Who's Who, Who's Who in Advertising, Who's Who of Young Professionals, and Who's Who in Media and Communications
