Brigita Prole

Brigita Prole serves as a Consultant Lecturer at Algebra Bernays University, leveraging her extensive background in marketing, public relations, and international project management. A graduate of the Faculty of Economics in Zagreb (1995), she brings over two decades of experience from the FMCG industry and technology sectors. Her expertise includes launching innovative products, managing global brands, and leading cross-functional teams through complex technological transformations. Brigita also contributed to Croatia's EU integration process as a member of the national standardization team.

Her academic foundation includes:

• Master of Economics (mag. oec.), Faculty of Economics, University of Zagreb, 1995

Her scholarly pursuits focus on the dynamic interplay between emerging technologies and human-centered business strategies. Key research areas include artificial intelligence applications in consumer behavior analysis, augmented reality for immersive brand experiences, and innovative approaches to human capital development. She investigates how digital transformation reshapes communication paradigms and creates opportunities for product innovation in competitive markets, with particular emphasis on practical implementation of new technologies in real-world business contexts.

As an active mentor, Brigita guides professionals through consultancy engagements, sharing practical insights on technology adoption and strategic communication. Her advisory work emphasizes real-world application of theoretical concepts in marketing and PR contexts, particularly for organizations navigating digital transformation and technological innovation.