Brian Harman

Brian Harman is a Senior Lecturer in the Department of Marketing at Nottingham Business School, Nottingham Trent University. With extensive experience teaching at UK and Irish higher education institutions, including the University of Reading, De Montfort University, University of Limerick, and the National University of Ireland, Brian is a Fellow of the Higher Education Academy and has served as External Examiner for Postgraduate Marketing programs at Bournemouth University (2020-2024). His pedagogical approach integrates research insights, earning recognition for innovative teaching practices.

• Consumer behavior
• Consumer psychology
• Persuasion techniques
• Behavioral science applications

Brian’s research explores how consumers can achieve happier, healthier, and more sustainable lives through adaptive marketplace strategies. His work spans diverse contexts, including endurance athletics, social marketing for road safety, and psychological principles for consumer decision-making. He actively participates in the Marketing and Consumer Studies Research Centre and welcomes PhD applications focused on consumer behavior themes.

Recent publications highlight his interdisciplinary approach, combining psychology with marketing in areas such as pandemic resilience among athletes, fear appeals for public safety campaigns, and behavioral insights for everyday consumer decisions. Brian’s industry background as a market researcher enriches his academic contributions.