Brian Farrell
Adjunct Professor · Digital Entertainment
University of California, Los AngelesAbout
Brian Farrell is an Adjunct Professor of Marketing at UCLA Anderson School of Management, specializing in digital entertainment and gaming. With over 17 years as Chairman & CEO of THQ Inc., he grew the company from $19M to $1B in revenue while establishing industry-leading franchises like UFC and Saints Row. Farrell chairs the Price Center for Entrepreneurship & Innovation at Anderson, serves on the Board of Advisors, and leads the finance committee.
- Education: BA (Stanford University), MBA (UCLA Anderson, 1978)
- Leadership Roles: Former CEO of THQ, Chair of Entertainment Software Association
- Teaching: Courses on Disruptive Technologies, Gaming Strategy, and Business Ethics
Research interests focus on digital entertainment ecosystems, gaming industry dynamics, and strategic adaptation to technological disruption. His work bridges corporate transformation in interactive media with ethical leadership frameworks.
Farrell received the 2010 Outstanding Alumni Service Award and has advised on initiatives like the Applied Management Research program. He co-founded a vineyard in Templeton Gap AVA, reflecting his passion for wine alongside academic and corporate endeavors.
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