Brennan K. Berg

Brennan K. Berg serves as Associate Professor and Director of the Sport and Recreation Administration Program within the Department of Health, Exercise Science, and Recreation Management at the University of Mississippi's School of Applied Sciences. He teaches undergraduate and graduate courses in sport promotions, policy, and governance while leading academic program development.

Education:

• B.A. Political Science, University of Memphis (2005)
• M.S. Sports Management, University of Memphis (2007)
• Ph.D. Kinesiology, University of Texas at Austin (2012)

Dr. Berg's research centers on sport policy with critical focus areas including athlete development pathways, sport's dual role in public health initiatives, international diplomacy applications, and regulatory frameworks. His interdisciplinary approach bridges academic theory with practical policy implementation across multiple societal contexts.

Recent publications (2021-2023) reveal evolving research trajectories examining high-impact issues: Name/Image/Likeness regulations in collegiate athletics, post-career athlete transitions, NCAA retention systems, and population health implications of spectator sports. These works demonstrate increasing methodological sophistication through Delphi studies and global policy analysis while maintaining practical relevance for sport administrators.

Scientific Awards:

• Research Fellow by the North American Society for Sport Management (NASSM)

Dr. Berg actively advises graduate students while spearheading the program's transformation into a modern Sport Management curriculum. His leadership emphasizes industry-academia partnerships with Ole Miss entities and external organizations to create experiential learning opportunities and enhance graduate employability through strategic program development.

As Program Director, he cultivates cross-institutional collaborations and industry relationships to position the program at the forefront of sport management education, focusing on curriculum innovation and real-world application of policy research.