Branko Bozic

Branko Bozic is an Associate Professor of Marketing at NEOMA Business School, leading the MSc International Business Development program. His research focuses on trust and distrust dynamics in organizational, healthcare, and espionage contexts, employing qualitative methodologies to advance theoretical frameworks. Key areas include trust repair mechanisms, moral emotions in crises, and institutional trust boundaries.

Recent contributions emphasize crisis responses mitigating negative emotions, hospital trust networks, and espionage organizational trust asymmetries. He publishes in journals like Organization Studies, Journal of Business Research, and European Management Journal. Active in academic networks such as FINT and EGOS, Bozic bridges disciplines to address trust's societal impacts.

His work spans trust transitions in healthcare, distrust emergence after value violations, and strategic trust repair strategies. Despite no listed awards or formal students, his research bridges qualitative theory with applied organizational challenges, influencing fields from healthcare management to security studies.