Bram Van den Bergh

Bram Van den Bergh is a Full Professor at the Rotterdam School of Management, specializing in the Department of Marketing Management. His research focuses on consumer decision-making processes, published in top-tier journals like the Journal of Consumer Research and Journal of Marketing Research. He serves as an Associate Editor for the Journal of Consumer Psychology and the International Journal of Research in Marketing, and is a member of the editorial board for the Journal of Consumer Research since 2014. Dr. Van den Bergh earned his PhD from KU Leuven (Belgium) and joined RSM in 2009. His research explores areas such as consumer behavior, sustainable products, branding, and marketing psychology.

His recent work examines topics like presumed-consent language in marketing (2025), motivations behind upcycled product purchases (2024), and strategies to enhance charitable giving (2023). These studies highlight interdisciplinary approaches blending behavioral economics, cognitive psychology, and consumer ethics. Collaborations span international institutions, reflecting his global academic network.

Dr. Van den Bergh has supervised four academic works but no student names are listed. He actively contributes to editorial activities across major journals, shaping academic discourse in consumer research. His findings often address practical applications in marketing strategy and public policy.