Bradley Parrish

Bradley Parrish is an Honorary Professor (Strategy and Marketing) at the University of Sussex Business School, combining academic expertise with over a decade of practical experience as a sustainable entrepreneur in Southeast Asia. His work bridges scholarship and practice, focusing on sustainable development through grassroots initiatives, community collaboration, and innovative enterprise design.

Education:

• Ph.D. in Sustainable Entrepreneurship, University of Leeds (2004-2008)
• M.S. in Environmental Science, SUNY College of Environmental Science & Forestry (2002-2004)
• B.S. in Agriculture, Cornell University (1997-2001)

Research Interests: Bradley explores how entrepreneurial skills (e.g., rapid learning, coalition-building) can accelerate place-based sustainable development. His work emphasizes sustainability-driven entrepreneurship, market-based interventions in ecologically/culturally significant regions, and equitable transitions to low-carbon economies. Current projects include the Nusa Wise Knowledge Exchange Project, fostering collaborations between science and cultural creatives to enhance sustainable agrofood systems.

Publications Trends: His research spans environmental policy, organizational design, and interdisciplinary sustainability strategies. Notable themes include grassroots low-carbon initiatives, social learning frameworks, and fair trade debates in agriculture. Recent work highlights the integration of traditional knowledge with modern science to address systemic challenges.

Non-Academic Contributions: As co-founder and creative director of Partria Design, Inc., he designs sustainability-focused enterprises with pro-environmental/community impacts. He advocates for bridging societal divides—between nature and humanity, tradition and innovation, marginalized communities and global systems.