About
Brad Allen is a Professor of Marketing and Director of Faculty at the School of Business, Plymouth State University. He holds a PhD from Southern New Hampshire University, an MBA from New Hampshire College, and a BS from Merrimack College. With a background in high-tech industry roles at MCI Telecommunications and Computer Associates, his expertise spans renewable energy marketing, corporate responsibility strategies, and information technology.
- Education: BS (Merrimack College), MS/MBA (New Hampshire College), PhD (Southern New Hampshire University)
Dr. Allen’s research focuses on integrating sustainability into business frameworks, particularly within the IT sector. His work includes benchmarking methodologies to assess financial impacts of sustainability initiatives and analyzing consumer perceptions of corporate responsibility.
At Plymouth State, he teaches undergraduate and graduate courses in information technology, global marketing, and marketing research techniques. He also co-advises the PSU chapter of the American Marketing Association and contributes to hands-on student initiatives through Marketing at Plymouth State (MAPS).
