Borut Milfelner

Borut Milfelner serves as a Full Professor at the Faculty of Economics and Business, University of Maribor, where he specializes in advanced research methodologies within business economics and marketing disciplines.

His core research focuses on:

• Development and validation of marketing metrics for effective performance measurement
• Scientific foundations of measurement instruments in marketing decision-making
• Integration of quantitative and qualitative research methods in business contexts
• Application of neural networks and structural equation modeling in empirical research
• Multi-criteria decision-making frameworks for business analysis

Professor Milfelner teaches doctoral-level courses including 'Application of Quantitative and Qualitative Research Methods in Business Economics,' 'Data Collection Methods and Measurement Instrument Validity,' and specialized topics on neural networks and structural equation models, emphasizing practical implementation of research methodologies in marketing science.