Bob Azman
Adjunct Professor · Service Operations Management
Rutgers, The State University of New JerseyAbout
Bob Azman serves as an Adjunct Professor in the Supply Chain and Operations Management department at the University of Minnesota's Carlson School of Management, teaching Service Operations Management at undergraduate and MBA levels. He concurrently acts as a guest lecturer in the executive MBA program at the University of St. Thomas Opus School of Business, leveraging 20+ years of corporate leadership experience from Carlson Wagonlit Travel, Thomson Reuters, Ceridian, and Deluxe Corporation.
Education:
- MBA, University of St. Thomas, St. Paul, MN
- Bachelor's degree, University of St. Thomas, St. Paul, MN
A recognized thought leader in customer experience design, Azman specializes in transforming organizations to become 'easy to do business with' through operational reengineering. His expertise spans service operations optimization, global customer support systems, and digital supply chain integration across multinational contexts including the Philippines, India, South America, Australia, Japan, and Europe. He bridges academic theory with practical implementation of Lean Management, Design Thinking, and Agile Execution methodologies.
His executive education focus manifests in four specialized Mini-MBA programs: Customer-Centric Management reorients business strategy around customer-driven values; Driving Innovative Business Solutions accelerates idea delivery; Digital Supply Chain Management addresses technological disruption; and the Engineering-focused Mini-MBA develops leadership beyond technical domains. These programs reflect his core philosophy of aligning organizational strategy with evolving customer expectations through operational excellence.
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