Bo van der Rhee

Bo van der Rhee is a Professor of Operations Management at Nyenrode Business University, affiliated with the Faculty Research Center for Marketing & Supply Chain Management. He holds adjunct professor roles at the University of Utah and VinUni in Vietnam. His research focuses on New Product Development (NPD), Supply Chain Optimization, and analytical modeling. He has published in top journals like European Journal of Operational Research and Production & Operations Management.

Education: Master’s in Econometrics and Operational Research (Vrije Universiteit Amsterdam, 2003); PhD in Business (University of Utah, 2007). Teaching specialties include Operations Management, Supply Chain Management, and Statistics, with recognition through teaching awards from PTMSc, FTMSc, and EMBA programs. He led Nyenrode’s Educational Innovation taskforce and advanced digital testing.

International collaborations include the University of Utah’s David Eccles School of Business, where he co-teaches. He has taught globally in Mexico, Finland, Germany, Vietnam, and the U.S. His work explores topics like IT infrastructure in NPD, safety inventory strategies, and market positioning of innovations.

He serves as Nyenrode’s Director of Research and is an active reviewer for journals like Production and Operations Management. His research integrates quantitative methods with strategic business challenges.